Copy Cabana

A nice letter from copywriter Robert Pirosh to Hollywood producers in 1934.

Are social media experts worthless?

Read this interesting post debating the worth of social media experts:  http://www.copyblogger.com/social-media-experts/

It drew my attention to Sturgeon’s Law, coined by the science fiction writer Theodore Sturgeon, which decrees that 90% of everything is crap. 

Remember: when people tell you something’s wrong or doesn’t work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.

'Twide & Twejudice'… or something. Interesting Twitter experiment.

Attack of the zombie nouns

An article by Helen Sword in the NY Times on how zombie nouns, ‘cannibalize active verbs, suck the lifeblood from adjectives and substitute abstract entities for human beings.’

http://opinionator.blogs.nytimes.com/2012/07/23/zombie-nouns/

O2 make a mark on Twitter

Article on how O2 made a molehill out of a mountain on Twitter, reducing the tension around recent network problems… 

http://www.newstatesman.com/blogs/alex-hern/2012/07/when-life-gave-o2-network-failure-it-made-networkfailureade-twitter

A few interesting bits tucked away in this colosso-article.

One of the most nonsensical bits of advertising I’ve seen in a while. From Boots. Is anyone thinking of saying ‘No’? Have people in their millions been saying ‘No’? Perhaps that explains all the rain.

One of the most nonsensical bits of advertising I’ve seen in a while. From Boots. Is anyone thinking of saying ‘No’? Have people in their millions been saying ‘No’? Perhaps that explains all the rain.